Advantages and Disadvantages of Ethnographic Research 2. Employing an Ethnographic Approach: Key Characteristics 4. Ethnographic methods can help in the development of constructs, themes or variables, but ethnography is also used to test theory. Here is the list of the key features of ethnographic research. An ethnographer sees what people are doing as well as what they say they are doing. This is one of the most in-depth research methods, and obtaining a great and factual understanding of people can help your company to design and develop products fit to your consumer needs. Because researchers have long, researchers look at what people do and what they say. That is, the researchers usually go into the community they are studying. The advantages. Applying research techniques from the social sciences, in particular from anthropology, has a number of tangible benefits. It provides researchers which rich insights into human, social and cultural aspect. The main advantage of ethnography is that it gives the researcher direct access to the culture and practices of a group. Rick Damaso, the Lead Researcher at Key Lime Interactive, says a good ethnographic research has three superpowers: empathy, listening, and curiosity.. Ethnographic research humanizes the researcher. Advantages of Ethnographic Film over Ethnographic research presented textually ... was an enormous advocate of the camera as a tool in ethnographic research. Empathy: Ethnographic research asks you, over and over again, to put yourselves in the shoes of someone else. Sociologists use this type of research method to determine how people actually behave in certain settings, not just how they say they would behave. Ethnographic Research Design 1154 Words | 5 Pages. The use of ethnographic research techniques by your company could imply a lot of benefits. The grade of complexity and accuracy of the results of a social research depends on adopting the most appropriate method. Ethnographic research allows us to regard and represent the actors as creators as well as executants of their own meanings. Indeed no study, ethnographic or otherwise, can be conducted without recourse to theory whether The very way in which they tell us about what they do tells the researcher a great deal about what is meaningful for and in the research. The researcher conducting this type of study is considered a participant-observer, meaning that she lives among the people she is studying and participates in their way of life as much as possible. Show More. Ethnographic research enables the researcher to look at a specific group of people and better understand their behaviours and through that interpret their needs which are currently not met. Ethnographic research is conducted in hospitals on occasion, this research can vary from case studies to disease transmission among groups of people. Benefits of ethnography include: Ethnography immerses the project team in participants’ lives and enables a relationship to develop with research participants over the … Ethnographic research is one of the most in-depth research method. 2. When conducting other types of studies, which are not based on in-situ observation or interaction, it can very easy to miss unexpected issues. It’s an expensive business though; ethnographic research requires … There are some advantages while doing ethnographic Advantages of ethnographic research Provides much more comprehensive perspective, lends itself well to topics that are not easily quantified, appropriate for studying behaviors best understood in their natural setting, can reveal nuances and subtleties that other methodologies miss, better able … ethnographic research is to produce narrative descriptions that help to tell ‘the story’ (Hammersley, 1990). For studies that can go on for years at a stretch, researcher needs to stay part of the group for a long time. For example, ethnographic research (sometimes called participant observation) has been used to investigate gangs, football fans, call center workers, and police officers. Reflexive is the key to successful ethnographic research as now the research has a foundation to build on. Examine the advantages and disadvantages of using ethnographic methods for sociological research I am going to look at the advantages and disadvantages of using ethnographic methods for sociological research. The advantages. On one hand, you have the perspective of the data that is being collected. Despite the advantages of autoethnography as a method of research mentioned above, there are also some limitations which need to be borne in mind. The perspective of the anthropologist is now a function in the reflexive process. Advantages and Disadvantages of Ethnographic Research • Advantages • Provides comprehensive perspective • Observes behaviors in their natural environments • accounts for the complexity of group behaviors, reveal interrelationships among multifaceted dimensions of group interactions, and provide context for behaviors. Advantages of Ethnography research One of the most valuable aspects is the depth of understanding Can challenge ‘taken for granted’ assumptions Disadvantages of Ethnography research Takes a long time Does not have much breadth It can be difficult for some to write up the findings for a journal article 13. Even before an anthropologist is immersed in a culture’s natural environment, he must first learn the language and research the culture. Advantages of Ethnography 1. On the other hand, you have the techniques of the data collector and their own unique observations that can alter the information in subtle ways. The main purpose of ethnography is … Ethnographic research is often done in the field. Definition of Ethnography 3. It allows you to observe the changes in people’s behaviour and culture over time and record it. Three intensive care units. In ethnographic research project the ethnographer has to go to a community where he/she have to live in order to do his/her study so that he/she can gets through the understanding of the society culture and the people. Collectively qualitative research is a group of methodologies, with each approach offering a different lens though which to explore, understand, interpret or explain phenomena in real word contexts and settings. Advantages And Disadvantages Of Electronic Medical Records 744 Words | 3 Pages. Can ethnographic research be replicated, reproduced? Some of the advantages and disadvantages of ethnographic research according to Gall (2003: 494-495). Advantages & Disadvantages of Ethnographic Research. ethnographic research can be repeated a nd reproduced. The origin of ethnography in health research dates back to the development of a branch of anthropology known as medical anthropology. The Advantages and Disadvantages of Ethnographic Studies. For McMillan & Schumacher (1997), they maintained that ethnographic research, or ethnography, is both a study of interactive The ethnographic research design has no particular generally accepted definition; rather, it has been defined differently by many researchers and scholars in the field. Sometimes the research question of inquirers require benefits more from a qualitative data collection approach than a quantitative approach as they explore groups of people, in such cases ethnographic designs are best suited for their needs. You can conduct ethnographic research alone. This is what exactly called Ethnography. Ethnographic research is a method of study which involves the field observation and qualitative analysis of human behavior. The advantages and disadvantages of qualitative research are quite unique. When the anthropologist includes their view of life and how it differs from the group they are studying, the work that is produced is more truthful. Ethnography 5. Ethnographic analysis is the study of peoples and cultures from a ground-level view. The goal of ethnographic research is to formulate a pattern of analysis that makes reasonable sense out of human actions within the given context of a specific time and place. For example, the feelings evoked in readers may be unpleasant since the connections readers make to narratives cannot be … Discuss the advantages and disadvantages of adopting an ethnographic approach to the study of society. Ethnography is in-depth research into people’s lives through the use of primary data such as Observations and Interviews, and also secondary data such as diaries, and official documents. This article will provide an overview of one of the many qualitative approaches, ethnography , and its relevance to healthcare. Advantages of ethnography. Advantages of Conducting Ethnographic Research. Ethnographic research is used by sociologists to gain a more in-depth look at whatever social issue or structure they’re trying to study. One of the most valuable aspects of ethnographic research is its depth. Never distort the facts to meet the research aim Never go unprepared and without prior understanding of the group Never cross the ethical boundaries to conduct the research References 1. Ethnographic research is a type of research used primarily by anthropologists to investigate people and cultures. One of the main advantages associated with ethnographic research is that ethnography can help identify and analyse unexpected issues. They do this so that they can develop a robust dataset composed of systematic observations, interviews , and historical and investigative research, which requires repeated, careful observations of the same people and settings. To conduct ethnographic research and produce an ethnography, researchers typically embed themselves in their chosen field site over a long period of time. Related. While ethnographic research can be applied to virtually any kind of sociological or anthropological subject of inquiry, there are distinct advantages and disadvantages to using the method. Some of the advantages and disadvantages of ethnographic research according to Gall (2003: 494-495). Answer with detailed reference to at least one ethnographic study. From this it follows that, because behaviors ar e temporally rather stable, the results of . ... 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